Small Business Saturday > Black Friday

Personal Stylist, Latoya D. Brown of Fashionfluential Personal Styling in Downtown Richmond, VA. Photographer: Sandy Swagger Jones

Happy Small Business Saturday!

Why am I so excited? It's because I know, from personal experience, that when you buy from a small business an actual person does a little happy dance. While mine is more like a big ol' church shout, being the cause of someone's excitement makes me smile.

Today is not only an opportunity for deserving local shops to connect with customers, it's an amazing opportunity for customers to save. Here are the reasons why I shop small:


Small business owners are our neighbors and have the ability to form relationships with their customers. Many work with some families' year after year. It's this kind of relationship that can't be duplicated by larger companies.


Small businesses improve their communities economically. For every $100 spent, $68 goes back into the community, which means other small businesses benefit.


Good business is built on reputation. Small Businesses have a bigger stake in making you happy so you become a loyal customer. The work of small businesses' is a labor of love. This careful attention to detail is yet another reason to shop local.

Here are a few places I love to shop small:


20% off in store and online Nov 24-26

Mod & Soul
free shipping on orders over $50

West 47th
free express shipping on orders over $75

Superfun Yoga Pants
join the mailing list for 15% off your first order

Sweetest Stitch
free shipping on orders over $75

20% off with code 'THANKFUL20'


Sassy Jones Boutique
free express shipping on orders over $50

Sun and Selene
30% off entire site with code 'ALLIWANT'

Rena Iman
free shipping and 15% off audrey tote with code 'BLCKFRI'



Carreras Jewelers
50% off select jewelry through Sunday


Shoebox RVA
25% off in store 10:30am-5pm Saturday only

Children's Clothing

Little Nomad
15% off clothes and shoes, plus donate a children's book for an extra 5% off


Beauty & Self Care

Harmony Organizing
gift cards available online

bareSOUL Yoga
monthly memberships starting at $55

K. Milan Beauty
quality bath and body products

Essence of Her Lashes
lashes on sale starting at $5.95

Sweets & Healthy Treats

26 flavors of artisan mini cheesecakes

Mahogany Sweets
cakes and pastries in historical Jackson Ward
10% off your e-gift card order with code 'SHOPSMALL'

Saadia's Juicebox
raw juice bar

Unique Gifts

Plated Traditions
digital treasured recipe cards

Morgan Swank Studio
free shipping on orders over $20

Maven Made
20% off all online purchases


Flourish Society
annual fuel to flourish event

Miss Priss Tea
pop-up tea events


Mise En Place
culinary experiences